Brand Storyteller  @ The Mulberry Tree Gallery
(Digital Content & Visual Merchandising, Sales & Marketing)

Mulberry Tree

The Mulberry Tree has been a fixture on Swanage High Street for many years and we're one of the south coast's most popular independent galleries with a passion for all things beautiful and creative. 

At the heart of why we do what we do is that we believe passionately in supporting British artists, makers and designers and in particular those that have a connection with the county of Dorset.

It's a wonderful privilege to be part of their lives and to help them find new audiences for their work and support them in building a sustainable career as an artist and maker. We're lucky to have forged close ties with some of the most talented artists and crafts folk working today in Britain. We're also firm believers in giving our lovely customers, fresh inspiration for their homes - it's all about "making your home more beautiful"

We have an in-house framing service run by co-owner Steve who has been a framer for over 25 years and we're very proud of our framing reputation and experience and all our frames are made to order. 

General Information

  • Salary £21-24K pro rata depending on experience
  • 12-15 hours a week (tbc)
  • Flexible working hours and days (when not required at gallery/meetings etc)
  • Work from home (when not required at gallery/meetings etc)

What We’re Looking For

  • Someone who would love to tell the story of The Mulberry Tree Gallery, Swanage and its independent shopkeepers
  • Someone who can plan, design and implement high quality marketing campaigns to increase sales and the general exposure of the gallery on all media platforms
  • Someone who loves creating engaging shop windows and visual merchandising
  • Someone who loves photography
  • Someone who is versatile, flexible and dynamic with strong interpersonal skills, personable and outgoing
  • A Storyteller who has a genuine passion for British artists and makers and the independent British High Street
  • Someone who can combine their marketing/sales, content creation skills to build engaging and gorgeous content for our social media platforms and website and use their visual merchandising skills to create a stunning gallery space
  • Someone who has bags of creative energy and tech know – how
  • Someone who is highly organised!

What You’ll Do

Social Media
  • Create and implement fabulous social media content with great photos, videos and copy to increase our audience and sales
  • Tell engaging stories about our artists & makers
  • Tell engaging stories about the gallery, the area and independent shopkeepers
  • Develop a range of content that clearly communicates our message of “visit Dorset/Purbeck, support the independent shops in Swanage and shop at the Mulberry Tree Gallery”
  • Ensure content and message are consistent and accurate across all social media
  • Attend Mulberry Tree events to capture key moments
  • Work with Director to ensure quality control of content
  • Be up to date with latest content trends to decide which trends will work for the gallery
  • Analyse and present campaign and sales results to the Directors
  • Maximise the gallery’s impact
  • Meet sales targets
  • Maintain and/or improve brand identity
  • Maintain customer database
  • Write and send out Mailchimp newsletter
E-Commerce Site
  • Product photography
  • Keep E-Commerce site up to date with new products and events
  • Work with website developer when necessary
  • Analyse and present sales results to the Directors
Gallery Space & Artist/Maker Relationship
  • Create a visually enticing gallery space
  • Act as primary contact for artists and makers
  • Manage SOR consignment agreements
  • Collaborate with the Directors in finding new artists and makers
  • Plan, create and implement monthly main windows
  • Place orders for new stock in liaison with Directors

Your Skills

  • Copy and creative writing
  • Photography
  • Visual Merchandising
  • Interview and engagement skills
  • Adobe packages (incl. Photoshop)
  • Shopify POS or similar E-Commerce platform
  • Video editing
  • Mailchimp or similar
  • Hootsuite or similar
  • Social Media Marketing
  • Understanding of Google Analytics and Adwords

How to Apply

We know it’s unlikely that we can find someone who has all these skills, experience and knowledge so we’re happy to provide training if necessary.  So don’t hold back if it’s a job that you think you’d love as we would really like to hear from you!

Phone Emma on 07920 026 465 if you have any questions about the job

Send us your CV along with a covering letter to

Use Brand Storyteller in the title of your email

We’ll be in touch  to arrange an interview date and in the meantime feel free to visit the gallery.