Latin ēvolvere to unroll, open, unfold.
However, much we’d like the world of retail to stop sometimes so we can catch our breath the reality is that if we do it’s likely to die a quick death and the gallery along with it.
I was watching a new Netflix documentary last night “The Call to Courage” by Brene Brown (watch it if you get a chance) where she talks about getting into the arena and how this quote from Roosevelt inspired her
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”
You don’t need us to tell you that having a retail space is a 365/24/7 endeavour. Like any living organism it needs to be able to evolve and adapt so that it stays relevant and alive. This is what gives us the sleepless nights but also gives us the amazing highs. We’re always thinking about what we can do better, what we can change, what we think you’d like to see, how we can support our artists/makers, how we can ensure that the British High St remains relevant, what is our part in making sure that it does and a myriad of other questions! 
Sometimes we’ve tried things that haven’t worked, we’ve messed up, we’ve given poor customer service – we could go on and on! But through it all has been the desire and drive to make sure that we’re still here, our story still unfolding, still giving our customers a great shopping experience, still employing local people and above all having fun!
So as @brenebrown encourages us all we need to “get in the arena, show up, do your thing and don’t be afraid to get your ass kicked a little bit”
