You've heard us talk about the #justacard campaign a number of times and how important it is to every independent shop and gallery across the UK.
It's not just about buying a card, coffee, cake, ring etc etc. it's about spreadhing the message of how important these are to our high streets and livelihoods!
So for this month's blog I thought I'd do a shout out for this campaign and "Just a Card Day" and ask you to get yourself your window stickers if you're a shop or maker and if you're a shopper, and I think we all are, then please consider your purchasing from an independent retailer as often as you can.
The aim of the Just a Card campaign is to "encourage people to buy from Designer/Makers and Independent Galleries and Shops by reinforcing the message that all purchases, however small, even 'just a card' are so vital to the prosperity and survival of small businesses.
The campaign came about when Artist & Designer Sarah Hamilton saw the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" by store keepers who'd recently closed their gallery. This prompted a call to action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.
As a direct response to the campaign many people have reported they often feel embarrassed to make a small purchase as they felt this may appear miserly. Something they'd never feel in a large chain store. Since hearing of our campaign they've changed their opinion."